They started talking about the transformation of things into services in 2016 as a prospect that will become a reality in the near future. And it seems that quarantine restrictions, the rapid development of technology and a shift in priorities in people’s lives has accelerated this process.

Maksym Prokhorov, founder and managing partner PM PARTNERS

Renting things = happiness … or still addiction

Something like this can be reduced to what humanity will come to in the next decade. The lease argument is that consumerism is tiresome. For example, having your own home for the younger generation is no longer…


“Flat World” becomes a popular expression in the IT environment, investment and innovation.

Maksym Prokhorov, founder and managing partner PM PARTNERS

This characteristic is used when talking about “blurring” borders between countries in terms of working with projects and customers, as well as hiring employees. What is happening now on the IT market in Ukraine and in the world? I’ll tell you about the main trends.

Ukrainian IT is growing, but how

The number of companies in the IT market in Ukraine is really growing, which can definitely be attributed to positive aspects. But so far not sufficient support from the state is at the top…


The world’s largest transport company Lyft plans to open an R&D center in Kiev, it will research and develop products, and will also become one of the largest in Europe. This is one of the results of the official visit to the United States of the President of Ukraine Volodymyr Zelensky and the government delegation. And Diya City played an important role in reaching a positive decision.

Maksym Prokhorov, founder and managing partner PM PARTNERS

What’s the deal with Lyft?

Lyft is now available to about 95% of the US population, and also operates in Canada and Europe. More and more people use this transportation…


Making decisions about buying, using a program, apps, and anything else related to consumption has long been a subject of research. One of those who have succeeded in studying the social dimension of our behavior is Briana Jeffrey Fogg, Ph.D. and founder of the Behavioral Design Lab at Stanford University. Let’s talk about his model today.

Maksym Prokhorov, founder and managing partner PM PARTNERS

Professor Fogg argues that in order to manage the actions of people, you need only three components:

1. (Motivation).

2. (Ability).

3. (Trigger).

If all of them will be present at one moment and relate to…


Short marathons that unite, make you feel competitive, get involved very quickly and think a lot, because time is very limited.

Maksym Prokhorov, founder and managing partner PM PARTNERS

This is how you can decipher the movement called “hackathon”. Why is participating in hackathons so cool and a must try? I share my experience and observations.

Why go to a hackathon?

I will divide the participants of these events into several characteristic groups, depending on their goals and motivation.

Why not give it a try! Such people have free weekends, many friends in their field of activity, and they also quickly organize others to participate…


There are many talented and promising developers in different countries. How can companies find them that need to solve a specific problem related to the development of an IT product?

Maksym Prokhorov, founder and managing partner PM PARTNERS

Hackathons help to answer this question. What kind of event and who actually benefits from it, we will analyze in detail.

History at 20: how hackathons began

The term “hackathon” (English hackathon, hackathon from hacker “hacker” and marathon “marathon”) was first used by the OpenBSD developers in Calgary, Canada on June 4, 1999. That is what they called the meeting on cryptography…


Don’t confuse software development and programming, don’t confuse house building and construction, don’t confuse writing books and writing …

Maksym Prokhorov, founder and managing partner PM PARTNERS

Due to my business activity, I regularly come across such questions — objections:

1) Why is it so expensive with you, outsourcers will make it 2 times cheaper?

2) You are programmers, why do you need before designing?

3) How can you run an IT company without being a programmer?

The answers are really simple:

1) Outsourcers are not directly responsible for the result.

2) An incorrectly described and set task will increase…


In today’s highly competitive business environment, obtaining the necessary data in a short time and in the most convenient form is an essential part.

Maksym Prokhorov, founder and managing partner PM PARTNERS

This allows us to quickly navigate changes and make optimal decisions. Business Intelligence (BI) helps in this case. Which are these systems and which are the characteristics of these systems, let us find out in specific examples.

Simply about the complicated

In a simplified version, one can explain how the BI-system works in such a way: the data source is connected to the system, than, the information arrives…


The architecture of the company influences all business processes. However, this influence is not always positive.

Maksym Prokhorov, founder and managing partner PM PARTNERS

There’s a lot of debate in our community right now about whether to stay on the monolith or go on to microservices, as giant retailers, media and other spheres did. So that you can make the right conclusions, let’s take a look at exactly when it is worth using microservices in IT.

Advantages and disadvantages of micro services

The benefits that microservices bring to the project are enough to start with them:

- Adaptation to project…


Planning is one of the foundations of modern business society. And it works if you know exactly how to put it into practice and are ready to act immediately

Maksym Prokhorov Founder and IT manager of PM Partners

Planning is one of the foundations of modern business society. And it works if you know exactly how to put it into practice and are ready to act immediately

When the motivation to proceed with a plan is not enough, there is a reason to delay or not to begin. …

Maksym Prokhorov

Founder and IT manager of PMpartners. Customized solutions for business; Software development; Implementation of ERP systems; Digital transformation

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